CEO & Founder

Sarah Richardson

Sarah Richardson is one of the preeminent leaders of residential real estate in the country.  As CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of multiple growth strategies the brokerage carries out.

In 2010, Sarah launched Tru Realty to better serve a marketplace that was seeing a shift from auction-centric fix/flips to an MLS flow.  With an inspired vision to be a leader in residential real estate, Sarah built a strong and dedicated team who closed an astonishing 450+ deals in the brokerage’s first 6 years of operation.  What’s more, nearly every deal was profitable, yielding double-digit returns.

Since Tru Realty’s inception, Sarah has performed a variety of tasks, including but not limited to, recruiting, marketing, training, tech implementation, and more.  In 2018, Sarah was the first realtor in the U.S. to execute an investor cash transaction on the Blockchain (using the Ethereum protocol) in partnership with Propy, one of the brokerage’s key tech partners. 

Prior to founding Tru Realty, Sarah worked for Retail Brokers Inc., a Commercial Real Estate brokerage located in Scottsdale, Arizona.  During her 6-year stint with the company, she was responsible for landlord and tenant representation of triple net lease shopping centers.  Some of her biggest clients during that time included the Israeli Public Affairs Committee, Dunkin Donuts, and Subway.  

Over the years, Sarah and Tru Realty have garnered numerous awards, including the 2021 Inc. 5000 List, 100 Fastest Growing Companies in Arizona (Growjo 2020), Top 30 Most Successful Female Business Owners in Arizona (Phoenix Business Journal 2020), Top 20 Residential Brokers in the State of Arizona last 6 years in a row (Phoenix Business Journal), Top Designated Broker of the Year (2019 from Arizona School of Business and Real Estate), Honor Role for compliance and audits (Arizona Department of Real Estate 2018), Entrepreneur of the Year (Women’s National Association of Realtors  2017), and Fastest Growing Brokerage of the Year (Chime Technologies 2016) 

Sarah is a member of the National Association of Realtors, the Women’s Council of Realtors, an Inman Contributing Author, and is also spearheading Tru Gives; Tru Realty’s charity that grants scholarships to preschool students in the Phoenix, AZ area.

Born and raised in Waukesha, Wisconsin, Sarah moved to Arizona in 1996 where she attended Arizona State University (ASU) and studied Business Communications. In 2003, she shifted from her corporate path into real estate and became a member of the National Association of Realtors.

In her spare time, Sarah can be seen playing golf, spending time with family, hiking, working out, and listening to live EDM music!