
Leveraging Technologies & Education to RE-shape the Real Estate Industry
Emerging Technology
- Powerful CRM
- Robust IDX Websites
- Secured Platforms
Superior Education
- One-on-one Coaching
- Training & Mentorship
- CE Courses
Transaction Management
- Secured Environment
- Fast & Efficient
- Intuitive interface
Agent Services
- Transaction Services
- Marketing Services
- Admin Services
Scaling Your Business Just Got A Whole Lot Easer
Agent Support
Transaction Support
Technology Support
Sales & Marketing Support
Agent Broker Support

SUPERIOR TECHNOLOGY
Our CRM Actively Works for You
Don't just manage customers - engage and amaze
TECHNOLOGY FEATURE BREAKDOWN
Landing Page Builder
Build customizable landing pages to capture leads in all marketing channels. Use performance data to optimize marketing effectiveness.
IDX Website
Capture new leads with gorgeous IDX website templates while generating actionable insights based on site activity.
Lead Generation
A multichannel online advertising services that identifies and attracts potential leads with proven success.
Open House Form
Capture buyer lead information during open house tours by using customizable questionnaire form.
Text Code Capture Tool
Capture leads using text codes for each of your listings. This can be added to your signs, direct mailers, and more.
Third-party Leads Auto-import
Bring all your leads into one convenient place for easy and efficient management.
Business Goal
Set yearly business goal for your agents, keep track of their progress and work with them towards achieving the team goal.
Funnel Analysis
Get the whole picture behind the conversion rate of each pipeline stage, pinpoint any lead conversion problems with a quick review of these reports.
Agent Accountability
Track your team members’ calls, emails, and texts. Easily find who the agent is with the best performance at a glance.
Property Alert
Send new properties to buyer leads that match their browsing preferences or as directly requested to your agents. Send recently sold listings to seller leads in order to encourage them to take the next step in the process.
Lead Routing
Assign leads automatically to agents, enders, or even your own customized roles based on property search location, price or source.
Smart Dialer
Unlock the full potential of phone calls. Call leads, leave pre-recorded voicemails, schedule follow-ups, record notes, and more with just a few clicks in our easy-to-use Smart Dialer.
Team Management
Build and manage all your teams in one platform. We provide a powerful management tool for brokers.
Business Report
Know all your teams’ business performance.
Transaction Report
By tracking all the transactions from beginning to end, know which teams are performing best at a glance.
Accountability Report
Track different team members’ actions including calls, emails, and texts. Easily find those who are performing best or worst to provide coaching.
Lead Routing
Easily assign leads to different teams automatically according to you pre-set rules.
Team Business Goal
Set different business goals for each team. Build a healthy competitive relationship to earn more!
Included In Our Technology Stack
Intelligent IDX Website
Attract new leads while cultivating actionable insights through site activity analysis.


THEME LIBRARY
Show off your brand the right way with gorgeous site templates that simplify the design process, saving you time.

EASY TO USE CMS
Not tech savvy? No problem! With our content management system's simple drag and drop controls you're just a few clicks away from your own custom site design.

NATIONWIDE MLS SUPPORT
We support hundreds of MLS nationwide with hourly updates for the most up to date information for your IDX visitors.
Decentralized Ledger Technology
Close transactions quickly & securely with our cutting-edge transaction management
Our platform eliminates the need for multiple systems to manage your transactions
Automate your transactions in 3 easy steps.
HISTORY IN THE MAKING
IN 2018, TRU REALTY WAS THE FIRST BROKERAGE IN THE U.S.A. TO FACILITATE A REAL ESTATE TRANSACTION USING ETHEREUM RECORDED TO THE BLOCKCHAIN VIA SMART CONTRACTS.
Tru Realty perpetually innovates within the brokerage arena by deploying emerging technologies and piloting blockchain software and PropTech.
MEET THE CEO
Sarah Richardson
Known as one of the most influential female thought leaders in the real estate industry. Sarah is the founder and CEO of Tru Realty, a Scottsdale Real Estate Brokerage that is scaling nationally in 2022.
Why Tru Realty?
We regard ourselves as a forward-thinking company because we work hard every day to provide self-improvement opportunities to our real estate agents, support staff, and leadership team.
As real estate professionals, we are impacted by so many variables on daily basis that the only way to stay ahead of the curve is to embrace personal growth and training as a core component of our brand.
See what our Agents are saying…

MENTORSHIP PROGRAM
At Tru Realty, our training is advanced and ongoing. We provide our agents with a wide array of training courses that fit their busy schedule. We understand that your time is limited but your desire to learn is not. Being the very best means putting in the time and effort to stay abreast of market trends, technological advancements, and the competition. We never want to stop learning and growing!
Schedule Your Confidential Discovery Call & Receive Our Tech Deck
Explore our robust tech stack that’s enabling agents to scale their business faster than ever before. Manage all aspects of your business under one platform at Tru Realty.