Smart Agents Scale Their Business With Our Emerging Technologies & Superior Education Platform

Optimize your business with technology, process, and security.
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So much more
than competitive…

Leveraging Technologies & Education to RE-shape the Real Estate Industry

Emerging Technology
  • Powerful CRM
  • Robust IDX Websites
  • Secured Platforms
Superior Education
  • One-on-one Coaching
  • Training & Mentorship
  • CE Courses
Transaction Management
  • Secured Environment
  • Fast & Efficient
  • Intuitive interface
Agent Services
  • Transaction Services
  • Marketing Services
  • Admin Services
Scaling Your Business Just Got A Whole Lot Easer

Agent Support

Transaction Support

Technology Support

Sales & Marketing Support

Agent Broker Support


Our CRM Actively Works for You

Don't just manage customers - engage and amaze


Landing Page Builder

Build customizable landing pages to capture leads in all marketing channels. Use performance data to optimize marketing effectiveness.

IDX Website

Capture new leads with gorgeous IDX website templates while generating actionable insights based on site activity.

Lead Generation

A multichannel online advertising services that identifies and attracts potential leads with proven success.

Open House Form

Capture buyer lead information during open house tours by using customizable questionnaire form.

Text Code Capture Tool

Capture leads using text codes for each of your listings. This can be added to your signs, direct mailers, and more.

Third-party Leads Auto-import

Bring all your leads into one convenient place for easy and efficient management.

Business Goal

Set yearly business goal for your agents, keep track of their progress and work with them towards achieving the team goal.

Funnel Analysis

Get the whole picture behind the conversion rate of each pipeline stage, pinpoint any lead conversion problems with a quick review of these reports.

Agent Accountability

Track your team members’ calls, emails, and texts. Easily find who the agent is with the best performance at a glance.

Property Alert

Send new properties to buyer leads that match their browsing preferences or as directly requested to your agents. Send recently sold listings to seller leads in order to encourage them to take the next step in the process.

Lead Routing

Assign leads automatically to agents, enders, or even your own customized roles based on property search location, price or source.

Smart Dialer

Unlock the full potential of phone calls. Call leads, leave pre-recorded voicemails, schedule follow-ups, record notes, and more with just a few clicks in our easy-to-use Smart Dialer.

Team Management

Build and manage all your teams in one platform. We provide a powerful management tool for brokers.

Business Report

Know all your teams’ business performance.

Transaction Report

By tracking all the transactions from beginning to end, know which teams are performing best at a glance.

Accountability Report

Track different team members’ actions including calls, emails, and texts. Easily find those who are performing best or worst to provide coaching.

Lead Routing

Easily assign leads to different teams automatically according to you pre-set rules.

Team Business Goal

Set different business goals for each team. Build a healthy competitive relationship to earn more!

Included In Our Technology Stack

Intelligent IDX Website

Attract new leads while cultivating actionable insights through site activity analysis.


Show off your brand the right way with gorgeous site templates that simplify the design process, saving you time.


Not tech savvy? No problem! With our content management system's simple drag and drop controls you're just a few clicks away from your own custom site design.


We support hundreds of MLS nationwide with hourly updates for the most up to date information for your IDX visitors.

Decentralized Ledger Technology

Close transactions quickly & securely with our cutting-edge transaction management

Our platform eliminates the need for multiple systems to manage your transactions


Adoption of the platform for your team is seamless with an intuitive and easy to use interface.

Documents and disclosures are accessible only by parties involved in the transaction.

Take the stress out of filing paperwork and focus more on closing deals.

Automate your transactions in 3 easy steps.

Easily track

Manage all phases of your real estate transactions.

Security is everything

Upload your documents in our secured environment.

Efficiency is the goal

Simplify your real estate transaction management and increase your productivity.


Tru Realty perpetually innovates within the brokerage arena by deploying emerging technologies and piloting blockchain software and PropTech.


Sarah Richardson

Known as one of the most influential female thought leaders in the real estate industry. Sarah is the founder and CEO of Tru Realty, a Scottsdale Real Estate Brokerage that is scaling nationally in 2022.

Why Tru Realty?

We regard ourselves as a forward-thinking company because we work hard every day to provide self-improvement opportunities to our real estate agents, support staff, and leadership team.

As real estate professionals, we are impacted by so many variables on daily basis that the only way to stay ahead of the curve is to embrace personal growth and training as a core component of our brand.

See what our Agents are saying…

The minute I was introduced to Tru Realty I knew this was the company I wanted to be a part of! The CEO Sarah is incredible and has built a company and team that is forward-thinking, technologically advanced, and truly has a heart for their clients and their agents!

Samantha SloanRealtor

The reason I chose to join Tru Realty was because of Sarah and her team. Sarah is a fearless leader whose passion and enthusiasm radiate. Tru has really helped me grow as a realtor, knowing that there is no deal too big for me to handle because of the all-star team at Tru that I can always rely on.

Matt CerchiaiRealtor

Sarah Richardson, founder and CEO of Tru Realty, has created an environment of collaboration and energy that is incredible and contagious.

Tammy PeilRealtor


At Tru Realty, our training is advanced and ongoing. We provide our agents with a wide array of training courses that fit their busy schedule. We understand that your time is limited but your desire to learn is not. Being the very best means putting in the time and effort to stay abreast of market trends, technological advancements, and the competition. We never want to stop learning and growing!

Schedule Your Confidential Discovery Call & Receive Our Tech Deck

Explore our robust tech stack that’s enabling agents to scale their business faster than ever before. Manage all aspects of your business under one platform at Tru Realty.

Ok, let's chat.

Discover how Tru Realty can help you achieve your business goals. All meetings are private and confidential, and we will never share your information with any outside vendors or partners.